Digg close to a $300 million sale
Digg is close to announcing its sale to a major media player for $300 million to $400 million, according to sources close to the company.
Digg recently inked a $100 million, multiyear ad deal with Microsoft. On those revenues alone, Digg's acquirers could easily justify a $300 million to $400 million purchase price; if Microsoft is paying about $30 million a year for Digg's banner-ad inventory, paying that price would mean a modest 10x to 13x multiple on revenues.
Two possibilities: The New York Times Co. and the Washington Post Co. Both...
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