Microsoft Signs Ad Deal with Digg
According to Microsoft, the deal will last for three years. Few details are known at this point, although Digg creator Kevin Rose says it's "similar to the one Facebook signed with Microsoft last year." This means that Digg will turn over control the site's advertising exclusively to Microsoft and its adCenter platform.
Microsoft likely offered Digg a minimum revenue guarantee as it had reportedly done for Facebook. This means the company will be losing money in the near-term, but such deals are crucial if Microsoft wants to establish...
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