Google, Microsoft, and two media companies bidding on Digg
TechCrunch says Digg is now finally serious about selling itself and is gathering bids via Allen & Co. Microsoft, Google, and two media companies (CBS, News Corp.?) are said to be at the table.
The real news, though, is that Digg has apparently cut its price from the $300 million the company originally wanted. TechCrunch's Michael Arrington says Google will bid $200-$225 million and that Digg will likely accept this. Microsoft is expected to bid even less. 100M?
In an interview several weeks ago, Digg founder Kevin Rose told CNET News.com that he thought selling the company to a big buyer could get in the way of running it efficiently.
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